Why and How DJI Dominates the world of Drones (Aerial Robotics)
The Basics of DJI – Founding and History
2006-2011 – Laying the Foundations
2013 – The Rise of DJI
2014 – Mass Market Camera Drones become Affordable
2015 – Competition and Clones
2016 – The Dust Settles and DJI Competes against themselves
Moving Forward – Much More than just Consumer Drones
So you want to start a Drone Company?
Additional DJI Links
Consumer drones are hitting their stride this holiday season, with forecasts of the 2016/2017 revenue running into the billions of dollars. Despite the large and rapidly growing market, a single company – DJI – dominates to a degree rarely seen in the consumer technology industry. You can buy great digital cameras from Sony, Nikon, Panasonic, Canon etc. or smartphones from Apple, Samsung, Huawei, Google and dozens more – but you can only buy an advanced, mature and reliable consumer camera drone from one company…DJI.
While the tech world is very familiar with DJI drones, the company itself remains somewhat of a mystery. The Founder and CEO, Frank Tao Wang, is an engineer and workaholic who rarely hobnobs with the Press or at industry confabs. The same is true of many of the core C-Suite office holders, who seem laser focused on R&D, design and production and therefore leave the PR and Marketing to legions of hired surrogates.
It’s no accident that DJI dominates the Camera Drone Market. The company represents a “New Chinese Paradigm” that innovates at a speed that even writers find difficult to keep up with. This makes their story – or at least the parts of it which can be pieced together from the outside – an educational tale for those with interest in business, China, technology and leadership.
The Basics of DJI – Founding and History [Read more…]