Some recent articles in business pubs and in SUAS News indicate that most of the “Drone Team” left at GoPro has been given their walking papers.
A valid guess would be that Holiday Sales indicated there is no future in this dated product. This has been, of course, our prediction (guess?) all along due to the way GoPro went about creating and marketing this machine. Predictions were made for 100’s of millions in Revenue when the reality is probably 10% or less of that. Furthermore, reliability is coming into question….lots of crashes and “flyaways”. Our earlier article lays out much of the cas against the GoPro Karma.
GoPro stock has hit a new low – investors have now lost well over 90% of their money from the peak prices.
Karma was rumored to be based on the same basic code (Pixhawk) as the 3DR Solo). Although it’s not my favorite saying, when it comes to the “band of merry men” who make up the “3DR Crew”, many of whom worked also on Karma (and now are on to other ventures), it’s time to “stick a fork in it”. After all, it’s hard to imagine going to a job interview and explaining how your departments lost hundreds of millions of dollars….and then saying “hire me”. For whatever reason(s) the lack of organization, focus and capabilities, etc. has made this “open source” flight controller team into an evaporating force which is now trying to sell $150 toy quadcopters that break after a couple hours of flight. No doubt sooner or later someone will “get it”. On one hand they got rid of Colin Guinn, perhaps the largest exaggerator and therefore poorest marketer in the bunch. But the top management still remains – specifically Chris Andersen. If I were in his shoes I would just admit to myself “hey, I’m not a CEO, I’m not an engineer and I don’t know how to manufacturer”. He did fine as a writer and editor/[publisher and that might be a great place to fall back upon.
Sooner or later I expect some decent stuff to come out of PX4 and those project – but, wow, by the time this happens we will be talking decades….not seasons or years. Also, it is unlikely that the stuff will have any features not already commercially available. Maybe Google can take over the project and make something of it??? [Read more…]