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Parrot SWING VTOL Drone – First Look and Review

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Introduction

I recently purchased a Parrot Swing VTOL Drone (quadcopter) along with the Bluetooth Controller pad. The Swing is remarkable in that it is very different than any Drone currently on the market…due to the VTOL abilities. For the uninitiated, that means it can take off and land (and fly) like a quadcopter, but it has X-shaped wings which can then allow it to fly like an airplane. VTOL will be a big part of the future of drones due to the longer distances and larger payloads they will be able to haul.

Let’s be very clear – the Parrot Swing is a “toy grade model” with brushed motors, yet at the same time it’s head and shoulders above any toy grade machine I’ve ever operated. It has many options – flying forwards, backwards, at different angles and even programmable flights (looks, circles, etc.

It can be operated with a mobile phone attached – or not. The mobile device is mostly for settings and other such monitoring and changes since it does not have a front facing camera. There is a tiny (and poor quality) camera on the rear which is part of the “ground sensing” system. In other words, it has a “VPS system” using sound waves and the rear camera to allow it to know when it is close to the ground – an option usually only seen on much more expensive machines.

At launch the Parrot Swing sold for approx. $130, but they have now come down to about 50% of that price. Refurbs can be purchased for even less, sometimes as low as $40 or less. You’ll have to buy at least one extra battery to get the hang of this machine as you don’t want to have to go out to the field and have only 10-12 minutes of flying.

Note: the Youtube Video Embedded at the bottom of this article will repeat a lot of the written information here – and go much further into some details. You’ll see the model in flight and get a much better idea of how it works!

Parrot Swing (new) at Amazon: https://amzn.to/2pHi7xF

Parrot Swing Refurb at Amazon: https://amzn.to/2pHi7xF

3 pack generic batteries and charger – https://amzn.to/2pHi7xF

Who and What it is for

The Parrot Swing is not a camera drone or a “FPV or Racing model. It is unique and the VTOL aspect is the major feature. [Read more…]

Mid-2018 State of the Drone Market – Predictions and more…

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Mid-2018 State of the Drone Market – Predictions and more….

or, 2018 Drone Report…

As of mid-2018 there are a number of factors affecting the current Consumer and “Consumer Enterprise” drone market – some of which we will explore in this article.

Consumer Enterprise – what’s that?

Oh, it’s just a term I made up on the fly. Traditionally, the civilian drone (UAV) market has consisted of a few segments:

1. Toys – generally semi-disposal models to learn on. Some things have changed in this market as the higher ($100-$300) end of this range now features programmable models as well as some equipped with GPS.

2. Consumer Camera Drones – this has been the real driver of sales and profits over the past 4 years and consists of GPS drones with app control and stabilized cameras. Current prices run from $400-$1500, although there are some “prosumer” models at the higher end with better cameras (Phantom 4 Pro).

3. Enterprise Drones – Starting at about 3K (DJI Inspire) and headed up to many 10’s of thousands of dollars, these are typically used for professional videography such as the drone shots you might see on network and streaming hollywood productions. Smaller agricultural and security drones as well as surveying models (with software designed for such) are also part of this group.

My new category, Consumer Enterprise, covers the segment which would appeal to contractors, inspectors and many others who use their drones for various tasks that either make…or save…them money and time. An example would be roofing or landscape development companies, land trusts, solar PV installers and various other construction trades. Up until now, this segment has settled for the consumer models, however their tool budgets allow them to easily step up to better models. These firms, usually relatively small businesses, are accustomed to spending money on better tools even though the consumer grade might do the job in many cases.

Two examples of such products are either available now…or will be very soon. The Phantom 4 Pro with the CrystalSky display offers features which are very important to the contractor – from the better picture and video capabilities to the vastly superior display. The upgraded Obstacle Avoidance system is also a big plus for this group of users, as their pilots may not be as experienced or well trained as those of us who have spent years navigating through trees and wires and other barriers. Another upcoming unit from DJI, the Mavic Pro 2 series, will feature more portability, a zoom lens and even better obstacle avoidance. [Read more…]

Drones are now a Filmmakers Tool: Can they make your video better?

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The following is a guest post by Sasha Rezvina of leading aerial cinematography company Aerobo. Originally published on DroneLife.com

Drones were introduced into filmmaking as cheaper and safer alternatives for some helicopter shots. They could pull off (1) high-and-wide shots, so long as they weren’t too high, (2) sweeping shots, so long as they weren’t out of pilot’s sight, and not much else.

But in the past 5 years, drone technology has improved, and so has the imagination of the filmmakers who are using them.

Better camera gimbals, more durable hardware, and more sophisticated software has enabled cinematographers to push the limits of aerial cinematography. We’re seeing cameras fly full-speed towards cars and sweep up seconds before collision. We’re seeing cameras launch from the ground and circle around protagonists until they expose gorgeous backdrops. And we’re seeing cameras soar above the treeline, only to dip through tree tops to expose a clandestine meeting between characters.

The drone is becoming a camera platform in its own right — and before long, drones will become part of any filmmakers’ toolbelt. Here’s how.

Better Camera Gimbals Bring Us Back To Earth

If you look at this video and this video, you might notice the shakiness of the frame when the drone is close to its subject. This trembling is imperceptible when the camera is 500 feet in the air, but up-close, it’s quite clear that the camera platform is unstable.

Both videos were taken five years ago. The first was executed by a custom-built heavylift, and the second was taken by an off-the-shelf DJI Phantom drone, neither of which had gimbals that could make up for the shakiness produced by the wind and the rotors of the drone. While the footage made for great viral content, no filmmaker would allow for this sort of trembling frame in their film or commercial.

But today, off-the-shelf drones have considerably more sophisticated gimbal systems that stabilize big and small cameras alike. 3-axis drone gimbals stabilize along the yaw, pitch, and roll– and they’re available in all shapes in sizes. The sophisticated Movi Pro can be fastened to a heavylift drone to stabilize an Arri Alexa, and the X5s camera can be stabilized by the Inspire 2 gimbal system.

The shakiness and jitters are a problem of the past. Now, as long as the camera is moving, it’s moving along a smooth path. The following shots wouldn’t have been possible just four years ago:

 

 Now that flying cameras can be used at all altitudes, filmmakers can use a drone for more than just a novelty item for aerial shots. They can be used capturing shots otherwise captured on land-based equipment, replacing jibs, dollies, and even, in many cases, even cranes and Russian Arms.

More Durable Hardware Lets You Get Closer to The Action

Early experiences with drones have turned some filmmakers off of them forever. The early systems– often built in pilot’s garages– were incredibly easy to crash, and incredibly expensive to fix. There were no off-the-shelf parts, so some pieces had to be borrowed from other industries and others had to be manufactured using cheap, readily available materials.

As a result, early drone companies had a lot of disgruntled customers. On a film set, where every minute can cost a hundred dollars, one bad experience could have been enough to set back the entire drone industry.

Today’s off-the-shelf drones, however, are nothing like their predecessors. Now manufacturers such as DJI are building drones to withstand inclement weather, heat, cold, and crashes— with off-the-shelf parts available for reasonable prices.

This means filmmakers can go, quite literally, where no filmmaker has gone before.

They can film cars falling out of a skyscraper:

 

They can capture fights on top of moving trains:

A large part of working on a movie set is just lugging equipment around as quickly as possible. This means loading and unloading cases, tossing equipment in and out of vans, and throwing a $100,000 pile of hardware in the dirt. Anything that is considered a “filmmaker’s tool,” needs to be durable enough to be tossed, dropped, and exposed to the harshest conditions.

Leading drone manufacturer, DJI, which owns over 70% market share has launched a shift upstream, to focus on enterprise use-cases. Since then, their drones’ performance has become more dependable and the hardware, more durable.

Filmmakers can throw a Mavic in the trunk of their car, right next to their backup camera and lens kit, and not have to think twice.

Better Software Gives More Filmmakers Control

When the FAA allowed for commercial drone flight in September of 2014, filmmakers were not the first in line for drone parts. Commercial pilots and engineers were. Today, there’s an entire sub-industry of drone pilots, who provide services exclusively to the film and entertainment world.

Initially, filmmakers weren’t interested in drones because they were simply too difficult to fly. And today, we’re still seeing the remnants of that time. The drone industry is distinct from the filmmaking industry, providing aerial film and photos to a number of other verticals, including agriculture, industrial inspection, and mapping. Very few serious filmmakers have invested in their own drone equipment.

But the software behind some of the most sophisticated drones is making drone flight considerably more accessible.

Today’s drones aren’t motors controlled by joysticks, the way remote-control helicopters once were. They have “smart” features that make the thing much harder to crash:

  • Vision Positioning System (VPS) which keeps a drone steady, even if your hands are off the controls (or if its a windy day).
  • Obstacle avoidance sensors which will keep you from flying a drone into the side of a building.

And each new DJI drone model that’s designed for aerial film and photo is equipped with new and simpler ways to fly the drone. The latest Spark can be controlled with a joystick, your iPhone, or your even your hands (“like a bloody Jeti”, according to one reviewer).

Drones have become increasingly sophisticated, lowering the barrier to entry for filmmakers and content creators interested in aerial film.

The Renaissance Filmmaker

The filmmaking industry was once fragmented, with people sticking to one specialty throughout their careers. You’re either an editor, a VFX specialist, or a director of photography. Today’s filmmakers and content creators are able to tap into a number of different specialties.

All sorts of cinematic tools– from editing software to cameras–  are being built with usability in mind, democratizing filmmaking. Today’s creators can wear several hats, but also have a deeper conversation about the project as a whole with their collaborators. We’ve never been better equipped to create art.

The drone is following suit. DJI drones are just like the DSLR camera, which can make anyone a photographer. Just like Adobe Premier, which can make anyone an editor. Technology is augmenting what tools creatives can implement to fulfill their creative vision. And the drone is no different.

Sasha Rezvina is a Brooklyn-based writer who explores the intersection of technology and art. Throughout her career she’s worked with over 30 tech companies to help them shape their brand stories and tell the world about their products. She’s currently the Director of Marketing for Aerobo, the largest aerial cinematography company in the U.S. 

Parrot Slashes Prices on Additional Anafi Flight Modes

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Following the launch of the new Anafi drone, Parrot has received some criticism for not including its Follow Me and Flight Plan features and making consumers pay extra for features that are standard in competing drones.  While included in the feature list they were priced as add-on’s that increased the price of the drone a significant amount.

While this is common in other industries,  (think about your mobile phone bill, wait try to not think about it as it will make you sad) it is not common in the drone marketplace and they came under significant criticism,  Parrot has made this right to their customers by lowering the prices of these add-on features from 17.99 to .99 per feature.

This drone was recently reviewed in DroneLife.com in a Anafi review, where those features were a significant add-on price increase.  This is pricey given competitors such as DJI include this a standard feature.  This has now changed.

Parrot recently send out an email that details the price changes.

Parrot Anafi – Now With Heavily Discounted Extra Features

Parrot is backing down on charging extra for Follow Me and Flight Plan modes, the French manufacturer has decided to cut the prices down from £17.99 to just £0.99. They are pretty much giving the modes away.  .

parrot anafi deals

The scale of the discount on Follow-Me and Flight Plan illustrates that in the drone space the consumer is still king, but kudos to Parrot for making the change.

Looking to pick up a Parrot Anafi?  These are available at Amazon here.

Editing your RAW Drone Photos in Apple Photos

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Note- A Mavic Pro was used for these photos – but the advice given will apply to most all DJI drones and to some other brands.
This article is for Beginners and Advanced Beginners – those who know their imaging will likely already have other programs (Lightroom, etc.) that process their RAW and other photos. This article involves editing with the free (included) MacOS program “Apple Photos”, formerly called iPhoto.

What is RAW?

RAW is a photographic file type – one that takes as much as possible of the information from the camera sensor and stores it in a larger (usually 5X the size in bytes) format than the JPEG (.jpg or .jpeg) that most are familiar with. Most DJI Equipment now allows you to set the Photo type as RAW…or, as both RAW and JPEG at the same time. In the later case, the Drone will take and store two photos – one processed with your JPEG settings and one RAW.

Should you use RAW as your Photo file type?

This is an open question. If you do a lot of work on your photos after you download them (this is called post-processing), then RAW is the preferred format due to it containing more actual light and color information…which then gives you more to work with. However, if the majority of your work is “as-is” or only slightly adjusted afterwards (crop, light, etc.), then the JPEG format should work fine. However, it will benefit you to check and test the JPEG photo settings on your machine before you take it into the field. DJI provides various options – I currently use “Landscape” on my Mavic Pro and the result are quite good. Reports from the field indicate that DJI has occasionally changed these settings with firmware updates, so it’s important that you check to make sure the photos are satisfactory before doing any important flights. This can be done by checking the settings in the DJI Go (4) app while connected to the Drone – and also taking a couple photos outdoors. I just hover a few feet above my house and do so, but you could also do it hand held. Make certain to touch the screen to focus and try to take a sample photo of something at a distance – then inspect it closely on your computer or any larger screen.

RAW Photos will often look “washed out” compared to JPEGS – this is because JPEGS are automatically improved inside the camera. In other words, the basic work (sharpening, brightening, colors popping) is done for you – whereas with RAW you have to do the post-processing.

Up until recently, working with RAW files often meant you needed expensive programs like Lightroom – and also the education on using them. However, the free (included) Apple Photos App on Macs now has the ability to process these files. Following is a short tutorial on editing RAW (and other) photos in Apple Photos.

Selecting a Photo in Apple Photos

The screenshot below shows part of a typical Apple Photos “Photos” screen. These Photos have been imported from the Micro-SD card plugged into an adapter on my Mac. The thumbnails which have a “J” at the upper left also show a second shadow behind that “J” – this indicates that both a JPEG and a RAW copy of the photo are in the program. If nothing is shown, that means only a JPEG exists – if the upper left only contains an “R”, that means only a RAW photo was taken. Note that RAW photos will have a .DNG (or .dng) extension.  [Read more…]

DJI Introduces new Drones and More in NYC on Jan 23, 2017

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Want to be the first to order a Mavic Air – try this link – UNITS ARE NOW SHIPPING DIRECT FROM DJI.

As per the rumors, the release is called the Mavic Air and is very similar to the description below. It is smaller than any other system of it’s type – 1/2 the size of the Mavic Pro and weighs 41% less – yet it has the same (and many better) features.

21 Minutes of flight time – and a range of over 2 miles. Wind resistance has been improved – to 22 MPH. As first mentioned, this could be called a vastly improved Spark or a downsized Mavic Pro – with, of course, the extra features.
Price? Only $799 for the basic package including the R/C Controller, prop guards, single battery, etc.
For $999 you get 3 total batteries, a multi-charger, a case and some other accessories.
DJI claims that a number of accessories and add-ons will be available in the coming weeks.

100 mpbs 4K Video is included – this is a much higher rate (quality for video) than most other consumer drones. Panoramas are automatic – just the tap of a button to shoot a 32 MP Pano. An HDR setting is included.

The Camera and Gimbal are quite advanced – 8Gig of memory is built in, so if you forget your MicroSD card you can still take stills and video. The Camera has been improved and recessed back into the drone for extra protection.

Want to be the first to order a Mavic Air – try this link – delivery is in just a few short weeks.

Palm and Gesture control have been updated and are much more responsive.

The Mavic Air is shown below:

DJI sent us an invitation to a “launch” event which will feature the unveiling of some new products. Unfortunately, I will be at 39,000 feet in a real flying machine on that day – but DJI has promised to send along ALL the Press Material. In addition, we have many contacts within the industry who will be attending and sharing their opinions with us.

The rumored new machine is a cross between the Spark and the Mavic Pro. Specifically, it addresses the shortcomings of the Spark (Camera, short flight times) and improves on some aspects by being able to fold like the Mavic Pro. A more compact headset may be available which will not scare the neighbors as much as the older model.

So – if the rumors are true, what is being introduced is a Mavic Pro which is smaller, less expensive and perhaps has some additional features. Since the Mavic Pro is the best selling drone in history, this makes perfect sense..

See and/or order what has been introduced: Want to be the first to order a Mavic Air – try this link – The Mavic Air is shipping immediately from DJI direct.

Price: $799 with the R/C Controller and a single battery – $999 for a more complete package with extra batteries, a case, a multi-battery charger and more. This means you can now have a better, smaller and more capable Mavic Pro….for less than the cost of a Mavic Pro.

Range is given as 2.5 Miles – less than the original Mavic Pro. However, very few pilots use their craft out to this distance.

Note: For the initial shipments, the Mavic Air is available only through DJI Direct. By the end of February it should be at most outlets such as Best Buy, the Apple Store, Amazon, Etc.

Buyers should compare this with other models – it definitely is the most compact in terms of size and weight given the 4K high-res capabilities. However, the Mavic Pro has longer range and very similar image quality for most uses. Those needed better imaging should look at the Phantom Pro line with the 1″ Sony Sensor.

NEW – DJI Phantom 3 SE – The Best Budget 4K Drone?

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The DJI Phantom 3 series, first released in April of 2015, set a new standard for what was expected of a consumer-level Camera drone. Even at the original price of $1259, the Phantom 3 Pro was head and shoulders above anything in its class. The P3 series is still widely used today – although officially all models other than the $499 “Standard” (lowest end) model have been discontinued.

However, DJI has decided to introduce a new (updated) model of the Phantom 3 to the US Market.
The new model is called the Phantom 3 SE , sells for $599 and is at this link:
https://goo.gl/CjsT2c

DJI has been very quiet about the launch of this new model – in fact, I had to email the company to find out if it truly was a new model or just a renaming of an older model which was called the “Phantom 3 4K”. They assured me that this is a model which is updated and upgraded and hasn’t been sold in the US until now.

For that price you get a top notch 4K capable camera, the VPS (ground sensing) system and a new upgraded wireless connection which increases the range to as much as 4KM. Note – we suggest cutting these maximums by 50% for your use in most normal situations….but, realistically, even 1 KM is fine for most of what consumer camera drones are used for.
Some other basic specs:
25 minute flight time
Dual GPS (American/Russian)
Video up to 4K 30fps – 60MB Bitrate
3-Axis Gimbal

Basic Features

What it does NOT have is the “lightbridge” DJI system, which is an advanced wireless protocol…with longer and more reliable range (in many cases).

The P3 models are quite mature and reliable and many pilots may not need the advanced features in more expensive models (obstacle avoidance, etc.). Commercial pilots (Part 107) often desire a “backup bird” in case something happens to their primary camera drone. The Phantom 3 SE seems perfect for such uses.

The Phantom SE (Special Edition) is a well kept secret – but it shouldn’t be. You can buy a cheaper Phantom (DJI Standard…refurb and/or new is $399 to $499) – but you would be missing out on a number of features, most importantly the extended range and better camera.

One might say this is the “Toyota Corolla” of consumer camera drones. It does the job which is asked of it and is reliable and a good value. The Image Quality is on a par with the Phantom 4 (plain) and exceeds that of the Mavic Pro and Spark.

With the purchase of a 2nd battery and a case/backpack you’ll be ready to go “pro” for about $700 brand new.

Note – at the time of this writing the Phantom 3 SE is not listed on Amazon, so you’ll probably be best off ordering direct from DJI at this link. Note that the downloads and specs tabs on that page will offer further details on this new budget 4K model.

Phantom 3 SE (Special Edition)

DJI Spark Camera Drone – Is it for You?

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Droneflyers.com received a review model of the DJI Spark Camera Drone before the official launch. We therefore have had a few months to put the model through its paces and determine the pros and cons of this ultra-portable quadcopter. Note that we have our initial review in this article as well as a number of Spark videos at our youtube channel. These may answer many of your questions, however the below is a summary of our thoughts at the present time. We will present most of the benefits and features in the beginning of the article and list out the major “cons” (what it doesn’t do, etc.) at the end.

What is Spark and who is it for?

The DJI Spark is the first mass-market ultra-portable drone that still has most of the features of the larger and heavier models. These include a camera gimbal, front and bottom sensors, dual GPS, FPV, an advanced App and an array of photographic and other options. Up until the Spark, the closest model to this ideal was the Parrot BeBop 2 – which has many of the above features, but lacks a gimbal (mechanical camera stabilizer) – instead using Electronic Image Stabilization to remove vibrations and other unwanted movement from the video(s). Most experts will agree that the mechanical (Spark) camera gimbal results in better overall video than EIS.

The DJI Spark is available with or without an option R/C controller. When purchased without the R/C controller, the range is limited and the model must be controlled using “virtual sticks” which are on the screen. Those who have no experience with either virtual or real “sticks” will likely need a lot of practice (and reading) to become familiar with operating the Spark via Mobile Device. Still, in our opinion, the Spark represents a truly useable camera drone/mobile device combo….something that we feel is lacking with most earlier models.

Adding the R/C controller makes the Spark a much more capable device – extending the range, the control “feel” and other options enough to make it a totally different experience. The R/C controller also features a “Sport” mode – which turns the normally tame Spark into a racer/FPV model that you’ll enjoy flying around the local fields. It can also integrate with the DJI Googles – giving you the full FPV experience (our DJI goggle review is here).  [Read more…]

DJI Spark – NYC Introduction and our First Look at the Hardware, etc

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Note – we are adding a number of videos on our youtube channel. Most are embedded in this article however the direct link is here.

We also have a “Forum Continuation Thread” where we are posting tips and hints as they are known…and where you can even ask a question and take part in the conversation. Here is the link.

DJI introduced a smaller and lighter camera quadcopter (drone) named Spark on May 24. The Event was held in Grand Central Station in New York City.
Droneflyers.com obtained a pre-production model which we will be testing and flying extensively in the weeks ahead. Here are the very basics as we know them before…and at the time of launch. Xparks should be shipping very soon (Late June, 2017)

Price: $499 for the basic unit – operated by gesture control and/or smartphone.
$699 – for a complete package with Remote Control, Case, Prop Guards, Multiple Battery Charger, etc.

The DJI Spark is a small drone that does not fold – but is smaller and lighter than the Mavic Pro. It contains a 2-axis gimbal capable of 12MP Stills and 1080 Video. The DJI Spark is positioned as a “starter” drone but I’m sure more experienced and creative pilots will be able to use it also due to its size and capabilities. If you just want to order one now – try this link at DJI. Amazon is now taking orders also for Mid-June Delivery – here is a link.

DJI Spark – click to enlarge

In terms of weight, here is what our little scale read:
Weight – 344 grams with battery and prop guards (12.12 oz.)
305.4 grams with battery – no prop guards – (10.77 oz.)
Battery only – 95.8 grams (3.38 oz)

Flight time is advertised as 16 minutes – this is a maximum without the prop guards, which add quite a bit of weight. Figure on 12 minutes when you are using the prop guards. True flight time (usable) is closer to 13 minutes without prop guards and 10 minutes with. The battery only takes a couple seconds to swap out, so this is not going to be a problem for the close-in work this drone is designed for.

The base unit will sell for $499 and is controlled by “gesture control” (your hands, palms, face, etc.) or a smart device and wireless communication protocol. Advanced control on the smart device is through the DJI GO 4 App and a similar interface as other DJI models – except that the “sticks” show up virtually on the screen when your fingers touch it. The Go App for Spark features a number of Intelligent Flight Modes as per the screenshot below:

Intelligent Flight Modes

Note – there are some fancy moves such as “palm launching” as well as new camera modes and controls – most designed for the “selfie” aspect of this model. For example, a pano mode is included as well as a option to have a shallow depth of field (DJI calls this “Shallowfocus”). Vertical and Horizontal models are included (Landscape and Portrait).

An R/C (Remote) will be available for the Spark – as an extra cost option. This greatly extends the range and height.

Remote Control for Spark – Click to Enlarge

Range and Wind Resistance [Read more…]

Dronespeak.com and Dronecoalition.net Acquired by Droneflyers.com

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The domain names:
http://www.dronecoalition.net
and
http://www.dronespeak.com have both been acquired by Droneflyers.com.

As a result of these purchases, both domains now point to the Droneflyers.com main web site. However, most of the blog posts, articles and other information contained in those two sites now resides in our archives here and can be found in numerous ways. You can use our search box – or even use google and any result that points to those two URLs (web sites) will automatically transport you here.

We will be deleting and/or updating articles which are far out of date or contain information which is not useful today or in the future.

Of course, if you want the newest and freshest articles, reviews, opinions and links you can simply navigate using the menu links at the top of the page or click the Droneflyers logo to be transported to our front page.

We hope some of you find the content from the other web sites useful.

Sincerely,

Droneflyers.com

Note – if you have a drone web site you are no longer updating we’d be glad to speak to you about taking over the hosting of the content. It’s always a let down when good information disappears from the internet.

The Drone Report – 2017 #1

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The Drone Report – 2017 #1

Introduction – this article will bring the reader up-to-date (mid-2017) in terms of most facets of the consumer drone (multirotor) business. Please consider it an “Executive Summary” and excuse the lack of detail on each of the many subjects involved. Note – this is also slanted toward the N. American Market.

Basic Index
Drone Hardware – Software – Services – Add-ons

Hardware Overview – 2017 is shaping up very differently than previous years. This is due, in part, to the “winning” of the Consumer Drone Wars by industry leader DJI. At this point we can dispense with the idea that other companies are going to hit the market with competitive products in most of DJI’s price ranges. Here are the big stories involving Hardware (drones) within the civilian consumer camera drone market.

Consumer Models ( <$2,000 ) – Supply has outpaced demand. Consumers are excited about upper-end models such as the DJI Mavic Pro and the (larger sensor) Phantom 4 Professional. Those who want other models have at least a a dozen to choose from – an example of the largest sellers on Amazon is at this link.

Higher end Commercial Drone Example – The DJI Matrice 200 is available in multiple configurations

With the FAA now allowing commercial work, drone makers are starting to produce models designed for industrial or higher end commercial use. Models include the DJI Inspire 2 and the new DJI Matrice M200 series. Yuneec has announced beefed up models of their existing hexacopters which are also designed for heavier-duty use.

In terms of corporations which are succeeding in the business, the list is slim – here is our short take on the state of the major players:

DJI – Prospering – 2017 sales will likely double those of 2016, driven by the Mavic Pro which could sell a million+ units.
Parrot – Layoffs, sharp decline in sales, floundering
Yuneec – Layoffs reported – Treading Water – not gaining the market share they had hoped.
Autel Robotics – Layofsf reported – Reasonable sales volume but with high costs is unlikely to be able to keep up with the current speed of innovation in consumer Drones.
GoPro Karma (Failure to launch – unlikely to be news in the 2017 market). More and more layoffs reported.

As we mentioned in an earlier article, buyers seem willing to spend more on camera drones than in 2015/2016, but they want to get something very advanced (larger sensors, computer vision, portability, etc.) for their money. At the lower end, this means booming sales for models such as the DJI Mavic Pro (small size/weight)  and the Phantom 4 Pro (larger sensor). [Read more…]