On DJI Web site....looks like a sweet machine, but not for everyone. However, if you add up the cost of a Phantom, a decent cam, FPV, etc. you'd likely be up in this range or higher. http://www.dji.com/product/phantom-2-vision/ For those who want more and don't mind piecing some parts together or burying themselves in some tech, the 3DR Iris will end up costing a bit more with all that type of gear, but provide autonomous flight (pre-programmed) as well as other features such a terrain following, etc.