The vast Consumer Electronics Show (CES) has always had a reputation for hype. After all, it’s the largest show of its type in the world and the resulting PR filters out for months afterwards. When it comes to drones, however, CES may soon be irrelevant. Read on….
Many years ago, massive companies like Apple, MicroSoft and IBM famously stopped attending and displaying at various large Computer and Tech shows. This was because of various reasons – for example:
- The companies were moving quickly and offering up new and improved products on their own schedules – therefore didn’t want to have to stick to a timeline set by yearly shows.
- The companies didn’t want their brands and message mixed in with that of thousands of other firms and products – from small to large.
- The companies often had many of their own shows and large meeting – for example, Apple did “Macworld” conventions and still does WWDC (World Wide Developers Conference).
- With the rise of the Internet it’s possible for a brand or company to disseminate information immediately and inexpensively.
- Many large trade shows are/were built around a certain buying cycle. For example, CES in in January so that new products can be introduced by April or May and the pipeline can be stocked for the Back to School and Holiday Selling Season. Some companies don’t follow this sales timing model.
2017 will be an exciting year for drones but less so for CES/Drones. Here is a quick overview of what the major players and some new players are showing at CES – as well as some outlook and opinion on consumer drones. [Read more…]